Overview:
We are a high-growth addiction treatment center based in Virginia, dedicated to transforming lives through accessible, compassionate, and effective care. As part of our expansion, we’re building a digital marketing team to help us reach more individuals and families in need. Social media is a vital part of our mission—connecting authentically with audiences, building trust, and breaking stigmas around addiction and recovery. We’re seeking a creative and strategic Social Media Manager to own and grow our presence across platforms. This role is ideal for someone who can balance content creation with data-driven growth strategies, thrives in a mission-driven environment, and understands the nuance of communicating within the healthcare and behavioral health space.
Key Responsibilities:
- Develop and execute a comprehensive social media strategy aligned with business goals and brand voice.
- Manage and grow presence across platforms including Facebook, Instagram, LinkedIn, and future expansion into TikTok or YouTube.
- Create, curate, and schedule high-quality, relevant, and emotionally intelligent content tailored to both patients and their families.
- Design basic visual assets using tools like Canva (or collaborate with designers).
- Write compelling captions and posts that drive engagement while maintaining sensitivity around addiction-related topics.
- Monitor comments, messages, and community activity—responding appropriately and escalating when needed.
- Track and analyze performance metrics (reach, engagement, growth, conversions) using Meta Insights and other analytics tools.
- Stay up to date on industry trends, hashtags, and platform updates, recommending new ideas and campaigns.
- Collaborate with the SEO team, content writers, and Digital Marketing Coordinator to align efforts and messaging.
- Support and promote PR efforts, program launches, testimonials, virtual tours, blog content, and community initiatives.
Qualifications:
- 3+ years of experience managing professional social media accounts (healthcare, wellness, or purpose-driven brands preferred).
- Demonstrated success growing and engaging communities organically and via paid strategies.
- Strong storytelling skills, especially in emotionally sensitive or mission-driven sectors.
- Proficiency with social scheduling tools (e.g., Buffer, Later, Hootsuite).
- Experience with Meta Business Suite and basic reporting dashboards.
- Basic design skills (Canva or Adobe tools) and strong visual instincts.
- Excellent writing, grammar, and interpersonal communication skills.
- Familiarity with HIPAA guidelines and sensitivity around mental health/addiction topics is a strong plus.
- Self-starter with excellent time management and communication in remote settings.
Preferred Experience:
- Experience in a healthcare, mental health, or non-profit environment.
- Familiarity with video content and short-form storytelling (Reels, Stories, YouTube Shorts).
- Exposure to crisis communication or online reputation management.
- Experience collaborating with SEO/content teams or managing influencer outreach.
What We Offer:
- A meaningful role in a mission-first organization helping real people every day
- Creative freedom to build and scale brand voice across platforms
- Long-term growth opportunity with performance-based expansion
- Supportive international team and access to a skilled marketing SME
- Flexible remote work setup
- Competitive compensation based on experience
Work Setup:
- Remote (South African candidate preferred)
