Social Media Manager / Cold Caller

Overview:

We are looking for a highly motivated Social Media Manager / Cold Caller to support our marketing and business development efforts. This is a hybrid role combining social media management, content creation, outbound prospecting, lead generation, and appointment setting. The ideal candidate is confident communicating with US-based prospects, comfortable making high-volume outbound calls, and capable of creating engaging social media content that generates awareness and leads.

Employment Type:

• Full-Time (EST Business Hours)
• Remote (Philippines)

Key Responsibilities:

Social Media Management

• Manage and maintain company social media accounts.
• Create engaging posts, captions, reels, and short-form video content.
• Develop and maintain a consistent content calendar.
• Create before-and-after, promotional, educational, and customer-focused content.
• Monitor comments, messages, and social media inquiries.
• Respond to prospects and customers professionally.
• Track engagement, reach, and lead-generation performance.
• Repurpose existing photos and videos into marketing content.
• Help grow the company’s online presence and brand awareness.

Cold Calling & Lead Generation

• Conduct high-volume outbound calls to potential business customers.
• Identify business owners, managers, and other key decision-makers.
• Introduce company services and generate interest.
• Qualify prospects based on their needs and potential service requirements.
• Schedule qualified appointments for the sales team.
• Follow up with prospects who have expressed interest.
• Maintain accurate records of calls, leads, follow-ups, and appointments.
• Prospect through phone, email, social media, and other approved channels.
• Build and maintain a consistent pipeline of qualified prospects.

Cold Calling Expectations:

The successful candidate should be comfortable making 50–100+ outbound calls per day, depending on campaign requirements.

The objective is:
Prospect → Connect → Qualify → Create Interest → Book Appointment → Follow Up

The candidate must be comfortable handling rejection, overcoming objections, and maintaining a professional and positive attitude

Qualifications:

Required

• 2+ years of experience in cold calling, appointment setting, telemarketing, or B2B lead generation.
• Excellent spoken and written English.
• Strong American-facing communication skills.
• Clear, confident, and professional phone presence.
• Experience communicating with business owners or decision-makers.
• Strong objection-handling and persuasion skills.
• Ability to conduct natural conversations rather than simply read a script.
• Experience managing business social media accounts.
• Strong writing and copywriting skills.
• Basic graphic and video editing skills.
• Highly organized and detail-oriented.
• Self-motivated and capable of working independently.
• Strong follow-up and time-management skills.

Preferred

• Experience in B2B sales or lead generation.
• Experience with appointment setting.
• Experience working with US-based clients.
• Experience with CRM systems.
• Familiarity with lead-generation tools such as Apollo, ZoomInfo, LinkedIn, Google Maps, or similar platforms.
• Experience with Canva, CapCut, Meta Business Suite, or similar tools.
• Experience creating short-form video content.
• Experience in service-based businesses.
• Previous experience selling recurring services.

Key Performance Indicators (KPIs):

Cold Calling / Lead Generation

• Outbound calls per day
• Conversations with decision-makers
• Qualified leads generated
• Appointments booked
• Appointment show rate
• Lead-to-appointment conversion rate
• Follow-up completion rate
• Qualified opportunities generated

Social Media

• Posting consistency
• Engagement rate
• Reach and impressions
• Follower growth
• Social media inquiries
• Leads generated through social media
• Content performance

Ideal Candidate:

We are looking for someone who is:

• Confident – Comfortable speaking with business owners and decision-makers.
• Sales-Minded – Understands that the goal is to generate qualified opportunities, not simply make calls.
• Creative – Able to create engaging social media content from basic photos, videos, and company information.
• Persistent – Understands that effective B2B prospecting often requires multiple follow-ups.
• Professional – Represents the company professionally in every interaction.
• Self-Driven – Can manage daily calling, prospecting, follow-ups, and social media responsibilities with minimal supervision.