Senior PPC & Digital Marketing Manager

Overview:

We are looking for a highly skilled Senior PPC & Digital Marketing Manager to lead and scale multi-channel paid media campaigns across Google, Meta, YouTube, LinkedIn, and other digital platforms. This role is ideal for someone who can own the marketing function end-to-end —from strategy and campaign execution to automation, analytics, SOP creation, and team leadership. The ideal candidate is data-driven, highly technical, and experienced managing significant monthly ad spend while building scalable acquisition systems that generate measurable business growth.

Key Responsibilities:

1. Paid Media Management

• Plan, launch, manage, and optimize paid campaigns across:
  – Google Ads
  – Meta Ads
  – YouTube Ads
  – LinkedIn Ads
• Manage large-scale advertising budgets with focus on:
  – CPL (Cost per Lead)
  – CPA (Cost per Acquisition)
  – ROAS (Return on Ad Spend)

• Continuously analyze campaign performance and implement optimization strategies
• Manage multiple brands and campaigns simultaneously

2. Marketing Automation & CRM

• Build and manage automations using:
  – GoHighLevel (GHL)
  – ActiveCampaign
  – MailerLite

• Develop pipelines, workflows, lead nurturing systems, and CRM automations
• Implement scalable SOPs and marketing systems

3. Analytics & Tracking

• Set up and manage:
  – GA4
  – Google Tag Manager
  – UTM Tracking
  – CallRail

• Ensure accurate attribution and reporting across all marketing channels
• Create actionable performance reports and dashboards

4. SEO & Organic Growth

• Execute technical and on-page SEO strategies
• Utilize tools such as:
  – Ahrefs
  – SEMrush
  – Search Atlas
  – Google Search Console
  – Screaming Frog

• Grow organic visibility and search rankings for local service businesses, SaaS, and eCommerce brands

5. Lead Generation & Outreach

• Build and optimize B2B outbound systems using:
  – Apollo
  – Lusha
  – LinkedIn Sales Navigator
  – Instantly.ai

• Create and optimize cold email outreach campaigns
• Train and manage lead generation virtual assistants

6. Team Leadership & Operations

• Lead and manage cross-functional teams including:
  – PPC Specialists
  – SEO Specialists
  – Designers
  – Developers
  – Email Marketing Specialists

• Build SOPs, define KPIs, and conduct weekly performance reviews
• Collaborate with stakeholders and business owners to align marketing strategies with
  growth objective

Required Qualifications:

• 5+ years of experience in PPC and digital marketing
• Proven experience managing high monthly ad spend budgets
• Strong expertise in Google Ads and Meta Ads
• Experience with YouTube and LinkedIn advertising
• Advanced knowledge of CRM and marketing automation platforms
• Strong analytical and reporting skills
• Experience managing remote teams and specialists
• Excellent project management and communication skills
• Ability to build scalable systems and processes

Preferred Qualifications:

• Experience working with:
  – Home Services
  – Healthcare
  – Dental
  – SaaS
  – eCommerce
  – Allied Health
  – Events & Entertainment

• Familiarity with:
  – Shopify
  – WordPress
  – Elementor
  – Webflow
  – Framer

Tools & Platforms:

Advertising

• Google Ads
• Meta Ads Manager
• YouTube Ads
• LinkedIn Ads

SEO

• Ahrefs
• SEMrush
• Search Atlas
• Google Search Console
• Screaming Frog

CRM & Automation

• GoHighLevel
• ActiveCampaign
• MailerLite
• Instantly.ai

Lead Generation

• Apollo
• Lusha
• LinkedIn Sales Navigator

Analytics

• GA4
• Google Tag Manager
• CallRail
• UTM Tracking

Project Management

• ClickUp
• Asana
• Notion
• Trello
• Slack

Success Measures:

• Consistent improvement in CPL, CPA, and ROAS
• Scalable marketing systems and SOPs
• High-performing cross-channel campaigns
• Accurate attribution and analytics reporting
• Increased lead generation and revenue growth
• Strong team performance and operational efficiency

Employment Type:

• Full-Time
• Fractional
• Long-Term Contract
• Project-Based Engagement

Ideal Candidate Traits:

• Strategic and execution-focused
• Highly analytical and systems-oriented
• Proactive problem solver
• Strong leadership and accountability mindset
• Comfortable working directly with founders and operators
• Thrives in fast-paced, growth-focused environments