Overview:
We are seeking a proactive and creative Recruitment Marketing & Social Media Coordinator to help grow our network of ABA professionals, including BCBAs, RBTs, Behavior Technicians, and related therapy professionals. This role combines social media management, recruitment marketing, candidate outreach, paid social advertising, and light administrative support. The successful candidate will be responsible for increasing brand awareness, attracting qualified candidates, building talent pipelines, and supporting the recruitment process through strategic digital marketing initiatives. This is an ideal opportunity for someone who understands both social media marketing and talent acquisition and enjoys building relationships with candidates online.
Key Responsibilities:
Recruitment Marketing
- Develop and execute recruitment-focused social media campaigns.
- Create content designed to attract ABA professionals.
- Promote job openings across LinkedIn, Facebook, Instagram, and other relevant platforms.
- Build and maintain talent pipelines through social engagement and outreach.
- Research and identify ABA-related groups, communities, and professional networks.
- Engage with potential candidates and answer basic employment inquiries.
- Support employer branding initiatives.
Social Media Management
- Manage and grow LinkedIn, Facebook, Instagram, and other social platforms.
- Create content calendars and posting schedules.
- Design simple graphics using Canva.
- Coordinate short-form video content and recruitment campaigns.
- Write engaging captions and recruitment-focused copy.
- Monitor engagement and respond to comments and messages.
- Track and report on social media performance.
LinkedIn Recruitment & Outreach
- Optimize company LinkedIn presence.
- Identify and engage potential ABA professionals.
- Conduct targeted outreach to potential candidates.
- Build relationships with therapists and industry professionals.
- Expand company visibility within ABA-related communities.
- Grow professional networks and referral opportunities.
Paid Social Advertising
- Create and manage paid campaigns on:
– LinkedIn
– Facebook
– Instagram - Monitor campaign performance.
- Optimize targeting, budgets, and messaging.
- Generate qualified candidate leads.
- Track cost per applicant and campaign performance metrics.
- Provide monthly reporting and recommendations.
Administrative Support
- Assist with maintaining candidate databases.
- Update CRM and recruitment systems.
- Coordinate interview scheduling.
- Track candidate pipeline activity.
- Assist with recruitment reporting.
- Support general administrative tasks as needed.
Required Skills & Experience:
- 2+ years experience in Social Media Management.
- Experience running paid advertising campaigns on Meta platforms.
- Strong LinkedIn experience.
- Experience creating social media content and graphics.
- Excellent written English communication skills.
- Experience with Canva.
- Strong organizational and administrative abilities.
- Ability to work independently and take ownership of projects.
- Strong attention to detail.
Ideal Candidate Profile:
We are looking for someone who:
- Thinks like a recruiter and a marketer.
- Understands how to attract talent through social media.
- Is comfortable initiating conversations with potential candidates.
- Can build and nurture online communities.
- Enjoys creating content that generates applications.
- Takes ownership and works with minimal supervision.
