Overview:

We are seeking a skilled Marketing Specialist to lead email marketing and SEO initiatives aimed at
increasing brand visibility, nurturing existing leads, and generating new business opportunities. This role
requires a balance of creativity and analytical thinking, with a strong focus on execution and measurable
results.

Key Responsibilities:

• Plan, create, and manage email marketing campaigns for 200–300 warm leads
• Develop email sequences (intro, nurture, follow-ups) to maintain consistent engagement every 4–8
  weeks
• Design and write compelling email content aligned with the brand and target audience
• Manage and optimize email platforms (e.g., Mailchimp or similar tools)
• Monitor campaign performance (open rates, click-through rates, conversions) and optimize accordingly
• Conduct website audits to identify SEO and conversion improvement opportunities
• Implement on-page SEO strategies (meta tags, keywords, content optimization)
• Improve website structure and user experience to support lead generation
• Execute “quick wins” to increase organic traffic and visibility
• Optimize and manage Google Business Profile and other relevant listings
• Collaborate with internal teams to align marketing efforts with business goals
• Document processes, workflows, and campaign strategies
• Provide regular reports with insights and recommendations

Requirements:

• Proven experience in email marketing and campaign management
• Strong understanding of SEO principles and website optimization
• Experience using email marketing tools (e.g., Mailchimp or similar platforms)
• Ability to analyze data and optimize campaigns based on performance
• Strong written English and copywriting skills
• High attention to detail and ability to manage multiple tasks

Schedule:

• Part-time (hours to be finalized based on project scope and proposal)