Overview:
We are seeking a highly skilled and proactive Brand Visibility & WhatsApp Business Manager to take ownership of a company’s digital visibility, WhatsApp Business management, and short-form event content creation. This is not a traditional social media management role. The ideal candidate must be confident managing the full WhatsApp Business ecosystem — from setup and optimization through to daily execution, visibility strategy, content creation, posting, and ongoing management. The successful candidate will be responsible for maintaining a strong and consistent digital presence through high-quality event showcase content, WhatsApp visibility, and professional brand positioning. This role requires someone who is highly independent, proactive, creative, organized, detail-orientated and experienced in short-form content creation, design, and video editing. As the event industry is fast-paced, the candidate must be adaptable and capable of working efficiently under pressure and around event schedules.
Key Responsibilities:
WhatsApp Business Management
- Fully manage and optimize WhatsApp Business
- Maintain daily WhatsApp status visibility
- Upload and schedule branded content consistently
- Organize WhatsApp contact segmentation where needed
- Implement best practices for WhatsApp Business setup and management
- Maintain professional communication standards
- Ensure the business remains consistently visible and top-of-mind within the community
Content Creation & Brand Visibility
- Create engaging short-form content from event footage
- Design WhatsApp-ready graphics and visual content
- Create event recap videos and highlight reels
- Edit vertical short-form videos for WhatsApp, Instagram Reels, and LinkedIn
- Develop visually appealing branded content aligned with the company’s aesthetic
- Capture and showcase event energy, setup processes, venue transformations, and behind-
the-scenes mom
Video Editing
- Edit 30–60 second event showcase videos
- Create polished highlight reels with transitions, music, captions, and branding
- Format content correctly for WhatsApp status and social platforms
- Maintain high-quality visual storytelling standards
- Organize and manage raw media files efficiently
Content Planning & Execution
- Develop and maintain a consistent posting rhythm
- Plan content around upcoming and completed events
- Identify strong moments and stories from event footage
- Ensure content aligns with the brand’s premium and professional positioning
- Maintain consistency across all digital touchpoints
Brand Management
- Help strengthen the company’s digital brand presence
- Ensure visual consistency across all content
- Maintain a polished and professional brand image
- Contribute creative ideas for improving visibility and engagement
- Support long-term brand growth through strategic content execution
Required Skills & Experience:
- Proven experience managing WhatsApp Business professionally
- Strong understanding of WhatsApp status marketing and visibility strategies
- Strong short-form video editing skills
- Strong graphic design skills
- Experience creating content for social media and WhatsApp platforms
- Strong understanding of branding and visual storytelling
- Ability to work independently without daily oversight
- Excellent organizational and communication skills
- Strong attention to detail
Required Software Experience:
- Canva
- CapCut
- Adobe Premiere Pro (preferred)
- Adobe Photoshop (preferred)
- Meta Business Suite
- WhatsApp Business
Preferred Experience:
- Experience working with event brands, hospitality brands, or lifestyle businesses
- Experience creating high-energy event recap content
- Understanding of community-driven and relationship-based marketing
- Experience managing premium or luxury brand aesthetics
Success Metrics:
- Consistency of WhatsApp visibility
- Quality of content produced
- Professional brand presentation
- Engagement and reach of status content
- Improved brand recognition and digital presence
- Reliability and execution consistency
