Overview:
Petazy Pets is looking for a Brand Growth & Content Lead to take full ownership of the brand’s digital presence and growth across social media platforms. This is not a traditional social media management role. We are looking for someone who will take full ownership of the brand, create high-performing content, drive organic growth, and execute a performance-led strategy from day one. This role sits at the intersection of content creation; brand building; performance marketing; and community growth.
Role Objective:
To build and scale Petazy’s digital presence into a high-performing, content-led growth engine that drives:
- Organic audience growth
- High engagement across platforms
- Traffic to website and TikTok Shop
- Measurable contribution to sales
Key Responsibilities:
Full Brand Ownership (Day-to-Day Execution)
- Take ownership of Petazy’s digital presence across:
– TikTok
– Instagram
– Facebook - Ensure all content aligns with brand positioning and strategy
- Proactively identify opportunities to improve brand visibility and engagement
High-Performance Content Creation
- Plan, shoot, and edit short-form video content daily
- Create content that is:
– Engaging
– Problem-led
– Platform-native - Stay ahead of trends and adapt them to the Petazy brand
- Continuously test new content formats, hooks, and storytelling approaches
Organic Growth & Audience Building
- Drive organic growth across all platforms
- Actively engage in:
– Facebook groups
– TikTok communities
– Relevant pet-owner spaces - Build brand awareness through daily interaction and visibility
- Respond to comments, messages, and community engagement
Design & Creative Execution
- Create visually appealing content across formats:
– Reels / TikToks
– Carousels
– Static posts - Maintain a consistent, high-quality visual identity
- Ensure all content is polished, engaging, and on-brand
AI-Driven Content Creation
- Use AI tools to:
– Generate content ideas
– Assist with scripting and hooks
– Improve content efficiency and output - Stay up to date with emerging AI tools and trends
- Integrate AI into daily workflows to enhance performance
Performance & Optimisation
- Track and analyse content performance
- Understand:
– What content works
– Why it works
– How to improve it - Identify top-performing content for scaling
- Work alongside strategy to support paid amplification
Strategy Implementation
- Execute the defined content and growth strategy from day one
- Work within structured content pillars and campaign plans
- Ensure consistency in output and execution
Success Metrics (KPIs):
- Growth in followers and audience reach
- Increase in engagement (likes, shares, comments, saves)
- Improvement in video performance (watch time, retention)
- Traffic driven to website and TikTok Shop
- Contribution to overall brand awareness and sales growth
Ideal Candidate Profile:
Must-have skills
- Strong experience in short-form video creation (TikTok & Instagram Reels)
- Excellent video editing skills (CapCut or similar)
- Strong design ability for social media content
- Deep understanding of social media trends and algorithms
- Ability to create engaging hooks and storytelling content
Essential Attributes
- Highly proactive and self-driven
- Takes full ownership and accountability
- Goes beyond assigned tasks to drive results
- Creative thinker with a performance mindset
- Strong attention to detail and brand consistency
Advantageous Experience
- Experience with e-commerce or product-based brands
- Experience with TikTok Shop or social commerce
- Basic understanding of paid media (Meta & TikTok Ads)
- Experience working with UGC or directing content
Role Summary:
This is a high-impact role focused on building Petazy into a recognisable and trusted brand through content, community, and consistency.
The ideal candidate will not only create content, but will:
- Execute like a content creator
- Think like a brand owner
- Act like a growth driver
