Overview:

We are looking for a results-driven Meta Ads Specialist with strong performance marketing
expertise and hands-on experience managing high-budget campaigns on Meta platforms.
Experience with Google Ads is a strong plus. This role is ideal for someone who thrives on data,
experimentation, and scaling winning campaigns through smart audience targeting and creative
testing. You’ll work closely with the Digital Marketing Manager and creative team to plan, execute, and
optimize paid media campaigns that drive measurable growth across key performance metrics.

Key Responsibilities:

• Build, manage, and optimize Meta Ads campaigns (Facebook & Instagram) with a strong
  focus on performance.
• Manage Google Ads campaigns when required (Search, Display, and Performance Max).
• Develop and refine audience strategies using lookalike audiences, retargeting, and
  interest-based targeting.
• Monitor and optimize campaigns based on KPIs including CPA, ROAS, CTR, conversion
  rate, and CAC.
• Conduct ongoing A/B testing on creatives, copy, audiences, placements, and campaign
  structures.
• Collaborate closely with the creative team to develop and iterate on high-performing ad
  creatives.
• Set up, manage, and troubleshoot tracking and attribution tools, including Meta Pixel,
  Google Tag, GA4, and UTM tracking.
• Analyze performance data and provide weekly and monthly reports with actionable
  insights and recommendations.
• Stay up to date with Meta and Google Ads platform updates, policy changes, and best
  practices.
• Identify opportunities to scale profitable campaigns efficiently while maintaining
  performance benchmarks.

Requirements:

• Proven experience managing and optimizing Meta Ads campaigns with measurable
  results.
• Strong understanding of performance marketing metrics and attribution.
• Hands-on experience with Meta Ads Manager, Business Manager, and campaign
  reporting.
• Experience with audience targeting, retargeting, and funnel-based campaign
  structures.
• Solid analytical skills and comfort working with data and reporting dashboards.
• Experience setting up and managing tracking tools (Meta Pixel, GA4, Google Tag
  Manager).
• Strong communication and collaboration skills.